Nationwide Insurance (I would have left off the name, but you would probably feel the need to Google it out of curiosity otherwise) is a very clever advertiser. Especially in the Bible Belt South. :-P
Because despite my dislike of passing along advertisements and thus doing exactly what the advertiser hoped for in using that strategy, I'm going to do it anyway...
Yesterday I received an envelope from said insurance company.
Inside, it said,
If only all of life were like that.
Brilliant. Now all Christian bloggers who have received a copy of said advertisement will feel obliged to write the "But all of life can be like that" post, thus spreading the name of Nationwide far and...wide. Think of the sermon illustrations this will provoke. The billboard and church sign mock-ups. The bumper stickers. The t-shirts.
Brilliant.
And yet it is so profound.
What can you do?
Good job, invisible ghost writing advertiser. Good job.
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